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October car city performance awesome Japanese cars still apathetic
11/16/2012 12:31:59 AM
 
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Japanese cars continue to decline in sales mire, passenger car market in October the overall sales were unaffected, performance was awesome. National passenger car Information Exchange Association recently released October sales data shows, September passenger car production of 1264000 vehicles, were reduced by 5.7%, year-on-year growth of 1.1%; passenger car sales of 1249000 units, were slightly increased by 0.3%, but the year rose 11.7%. October also produce and sale the smallest gap between a month.

Minimum gap production in October

By association analysis personage introduction, " silver ten" sales compared to " Kim Gu " did not decline, but an explosion occurs beyond the law, mainly due to the number of original ready to buy Japanese cars in September people experience day events after temporary change of mind could not achieve the purchase, mainly in October to select out. October passenger car is produced be more than sold, but this year produce and sale the smallest gap between a month.

By the association data, in October the Japanese car sales chain wholesale and drop respectively compared to the same period 34.5% and 56.5%, but the whole month passenger car sales remained at a high level. By the Federation think this tomorrow car production and market on the Chinese auto market is basically has no effect on this year, also shows that China's auto industry productivity is greatly improved. In addition, the current international oil price concussion, the national economy has bottomed out and began to rise slightly, the fourth quarter car city prospects seem optimistic.

By association analysis to predict, if no big surprise factor, in November the Japanese car market may link to recover, otherwise it will continue to slump. Since November the working day than in October increased by 4 days, plus the official car purchase peak and end private purchase acceleration period comes, and the eighteen holding of positive factors, in November sales chain will have bigger growth, but considering the economic recovery was started, as well as the news surface factors to Automobile Consumption Promotion Limited November, the passenger sales volume compared to the same period may be increased slightly.

The Japanese car in " abyss "

From the beginning of September, as the Diaoyu Islands dispute caused consumers to boycott the Japanese car phenomenon in October to continue fermentation. A number of Japanese auto enterprises in China in October sales data showed that appears to glide substantially, wherein, Honda sales decline was the most serious, more than 50%, several other car prices decline also exceeded 40%, by "almost cut ".

Honda said, in October China's auto sales over the same period last year dropped from 54% to 24115, fell more than 41% in September. Nissan said October sales in China to 64300, down 41% from a year ago. Toyota announced in October this year, sold 45600 cars in China, compared with the same period last year decreased by 44%, and in September this year, Toyota sales in China fell 48.9%.

Although including Dongfeng Nissan, Dongfeng Honda, Toyota Camry, FAW Toyota, Honda and other Japanese car companies, have introduced the relevant compensation policy, in many places the Japanese car 4S shop or a deserted house. The FAW Mazda a 4S store manager painfully revealed, due to the lack of customers, now the stock has reached 1:2, but also can bear. Guangzhou Honda 4S marketing manager said, to store low volume, 9 at the beginning of a little " Kim Gu " atmosphere, but experience day events thoroughly after no one to the shop to see cars, the National Day holiday later store number picks up somewhat, but last year and fabi. For the last two months of the year, many Japanese dealers said to " dead horses as a live horse medicine ", " take it one step at a time ", " year-end bonus do not count, the manufacturers hope that a good business policy ".

Industry experts think, although the Japanese car company began returning to marketing activities, but the Japanese car sales in severe decline situation has not improved. In the sales prospects were not optimistic about the situation, some companies have begun to adjust to the annual sales plan, such as Honda originally forecast for the fiscal year sales in China in 750000, the new target of 620000 units, down 17%.

Germany and the United States Department of Korean continue to benefit

From the beginning of September the Japanese car dispirited to vibration situation of Germany and the United States, Korean cars and other rivals as " Heaven pie ", have to capture the Japanese car sales minus vacated by market share, sales also generally rose.

Shanghai Volkswagen VW brand in October the overall sales of 94055 units, an increase of 14.6%, the annual number of retail accumulative total already exceeded both the million. Shanghai GM three brand sales in October reached 120909, an increase of 12.5%. Changan Ford is the product sales in October reached 43555, an increase of 65%, achieve the monthly sales record. FAW Volkswagen Audi sales in October amounted to 35630, 1 to October accumulative total sales volume has exceeded 330000 to close greatly, more than 2011 annual sales of more than 2 vehicles, an increase of as much as 31.6%. Dongfeng Yueda Kia on October last year, double the growth ring, with 45005 grades brush crescent sales records.

In addition, by the association data, in October the independent brand special passenger car wholesale sales chain adds 2.7%, increased 15.1% over the same period. Continuous two months significantly reversed, special passenger car own brand market share increased from 26.4% in August to 32.6%.

Some imports populace dealer reflect, 9, 10 and two months of sales compared with last year, a growth of 50%, because the new car market, there is a price Rangli to attract customers to shop.

Beijing modern Shanghai some 4S shop responsible person said, the October Rangli although somewhat callback, but sales still appeared relatively substantially growth, 9, 10 February sales more than 7, up from four in August to about.