On October the Japanese car market share below 10% independent ushered in a small peak

October sales data, since the car city " golden nine silver ten " finally come to an end. Two months come, Chinese car market produces apparent change, October Japanese car market share fell below 10% for the first time.

China Automobile Industry Association ( hereinafter referred to as the Automobile Association ) executive vice president and secretary-general Dong Yang told reporters, in October car produce and sale growth rate declined, in addition to Japanese slump brought influence, the other factors is not clear.

The Automobile Association released data show, 1 ～ October, car produce and sale is respectively 15720100 and 15700700, compared to the same period last year increased 4.6% and 3.6%. Notable is, since the beginning of September, local brands for two consecutive months of sales to achieve a reversal, in October the independent brand passenger car sales of 585600 units, an increase of 17.5%, accounting for 45.1% of total sales of passenger cars, the maximum value for this year.

Dong Yang expresses, automobile production and sales overall show a steady trend, from October the completion status and growth rate, automobile sales situation better than production, industry, enterprise of current situation remained cautious attitude.

In addition, the car exports once again become a driving force for China's vehicle sales growth factors. In October, auto exports gross to achieve 86700, grow 24.4% compared to the same period. From 1 to October, car exit gross achieves 871400, grow 27.5% compared to the same period. Dong Yang tells a reporter, annual car exit breaks through 1000000 great possibility.

Japanese self-help in the fall

On October, Japanese brands in China market fell more obvious. Data shows, October, the Japanese car total sales of 98900 vehicles, the chain fell 38.22%, drop compared to the same period 59.41%, accounting for 7.61% of the total passenger car sales, share ratio fell 4.55 percentage points, compared to the same period last year dropped 12.34 percentage points. Compared with the previous month, Japanese car sales fell by more than 30%, the United States Department of Korea, and the law of micro drop, Ashkenazi car growth.

This is the Japanese vehicle monthly sales for the first time since 2009, less than 100000, market share is a statistic for the first time below 10%. Data shows, the Japanese car market share sales peaked in 2008, when a total of 1556000, in the passenger car market share of 30.8%.

Thereafter, the Japanese car market share is gradually declining trend. According to the Automobile Association statistics, in 2010 and 2011, Japanese cars in China's passenger car market share of 22.8% and 21.6%, and in September of this year before, the Japanese car market share dropped to 19%.

In September of this year, by the Sino-Japanese relations, the Japanese car sales in China market share fell to 12.2% in the month. Enter since October, Japanese cars in China market situation austere market share further, suddenly dropped to 7.61%.

Since October, the Japanese car prices for a variety of customer care and brand self-help activities, from the terminal sales, sales volume picks up somewhat, but in the short term, is still difficult to recover to the normal level. The Automobile Association statistics show, in the top ten of the passenger car production enterprises, has not Jianri brand joint venture figure.

Market environment so, Japanese car company also further improve the sales in China are expected to. Recently, Mazda announced that, according to the forecast, the fourth quarter sales in China will continue to decline, therefore, will be 2012 in the Chinese market sales targets from 250000 down to 185000, down more than 26%.

In addition, Nissan recently released 2012 first half of the year money newspaper shows, by the Chinese and European situation, Nissan will fiscal 2012 global estimated sales from 5350000 cars to 5080000 cars, at the same time by 2012 money year annual financial forecast.

For Japanese cars in Chinese market again suffered a marked decline, Dong Yang suggests, first of all, the Japanese companies should use economic power to influence politics. In the United States and Germany enterprises as an example, they are for the United States, the political and economic relations of good development made efforts. In addition, the Japanese brands in the joint venture, the Chinese partner should be more open, make joint venture and Chinese partners to get more benefits.

Self reversal of German-American strong growth

In the Japanese car market share of a sudden turn for the worse case, since the beginning of September, local brands for two consecutive months of sales to achieve substantial reversal.

In October, the independent brand passenger car sales of 585600 units, more than 4.2% growth in September, year-on-year growth of 17.5%, accounting for 45.1% of the total passenger car sales, market share of the maximum value for this year, than in September increased by 2.4 percentage points, 4.3 percentage points higher than the same period last year.

From 1 to October, passenger car brand total sales of 5157800 vehicles, an increase of 4.14%, accounting for 41.03% of the total passenger car sales, share than the same period last year dropped 1.09 percentage points, compared with before the September decline further narrowing.

The analysis thinks, as a result of the Japanese car market downturn, local brand has been part of the market space. While overseas markets and the domestic market is active with each passing day, also make own brand see a slim chance of survival. National passenger car joint secretary-general Rao is fatidical even, in the inside and outside environment and improve the situation, this year in its own car brand growth is likely to be from negative to positive.

But Dong Yang told reporters, he did not think the own brand in the food of the Japanese car market share occupies a space for one person, and he thought, the independent brand hard times in the next few years will continue, the overall research and development strength and brand accumulation could not accomplish at one stroke.

In addition to independent brand, on October, German, American, Korean and the law of passenger cars were sold 280700 vehicles, 162900 vehicles, 125600 vehicles and 42500 units, respectively, passenger car total sales volume 21.61%, 12.54%, 9.67% and 3.27%. Compared with the previous month, German passenger market share increase obviously, law increment, American and Korean decreased slightly.

From 1 to October, Japanese, German, American, Korean and the law of passenger cars were sold 2154500 vehicles, 2377500 vehicles, 1461500 vehicles, 1055100 vehicles and 355200 units, respectively, of car sales volume 17.14%, 18.91%, 11.63%, 8.39% and 2.83%. Compared with the same period last year, Japanese passenger car sales fell for the first time in over the years, other foreign brands to maintain steady growth.

On the subdivision of brand, the public continues to rise, FAW-VW and Shanghai Volkswagen car sales charts in the top two, annual sales were 115800 and 111100. While in the fierce competition in the B level car market, the new Passat and new step also led the market segment, the monthly sales reached 27400 units.

In the United States Department of brand, on October, Ford and GM are in a historical period sales record. General total sales in China reached 251800, an increase of 14.3%. From 1 to October, GM and its joint ventures in China accumulative total sales totaled 2333600 vehicles, up 10.5%.

Ford in China in October the total sales of 6.05 vehicles, an increase of 48%; before this year October sales growth of 14% over the same period. Among them, from January to October, Changan Ford Mazda increase of 22%.