Confused rumors, still become fact.

Recently, Volkswagen ( China ) officially announced that, at Michelin and have had many years of experience in PR Bosch Peng Feili will serve as the Volkswagen ( China ) vice president, succeeding Yang Meihong, totally responsible for public relations business. And although Yang Meihong continued as vice president, but its management will be confined to the social responsibility of the enterprise business, was appointed in November 1st, entered into force.

At this point, Yang Meihong became by the events of DSG accountability second Volkswagen ( China ) executive, previously, Volkswagen (China ) Ni Kaiming of the CEO before I leave, his successor as Heintzman ( Volkswagen Group responsible for commercial vehicle business of the members of the board of directors ).

Apparently, although the popular DSG events in public dimensions of negative affect has been gradually subsided, but Volkswagen Group on the matter caused by internal reflection and structural adjustment still continues. But the return to the right path for internal cleaning, will be popular in China business to He Fang?

A one year old

"This year was filled with sadness at one year of age, history is destined to have ink records. " In determining the post change before, Yang Meihong had at their expense micro-blog 's call. No one knows when she played down this word forwarded comments, whether in the world or in the comments, alluding to their own.

" Yang Meihong's position is vice president, but the responsible for the work of hospital. " Volkswagen ( China ) public relations department within a person to " China runs a newspaper" the reporter said.

Previously, Yang Meihong " left " or job change message multiple outgoing. By October, Yang Meihong's office or will change the message appears again, and this time the background is more clear. At that time, Volkswagen (China) the new CEO publicly complained about " Heintzman: Volkswagen from customers not close enough, customer complain respond fast enough. "

But in the end, Yang Meihong's work adjustment seems to have proved that Hazman 's attitude.

According to the public ( China ) to provide information display, Yang Meihong is responsible for corporate social responsibility is a new business of setting, purpose is for the public in China further establish a responsible corporate citizen, for China to make a greater contribution to society. At the same time, information is also displayed, to replace Yang Meihong Peng Feili in the field of public relations, accumulated over 12 years management experience, has served in a number of multinational companies, including Bosch ( China ) Investment Company Limited and Michelin Asia Pacific Division, the two companies are in the mass of automobile components supplier list.

Internal accountability

After Ni Kaiming, Yang Meihong became this year Volkswagen (China) appeared job changes, the second executives, but in fact, the tortuous change of personnel 's origin, is the DSG event as everyone knows.

At the beginning of this year, the public DSG gearbox models focused on quality defects, Volkswagen ( China ) was followed by State Quality Inspection Administration interviews. Informed sources said, " DSG incident" after happening, in the event of the understanding, public opinion ( China ) is not uniform: some people think that the problem is not serious, while others think it is out of control. Understanding deviation resulted in mass ( China ) with the headquarters in Germany and China related government departments to communicate not free, delay the resolution of the crisis is the best time.

On the consumer side of the public opinion is more and more detrimental to public cases, Volkswagen (China) but released to solve " DSG" mode -- extended DSG transmission quality guarantee period, put in production by December 31, 2012 of related transmission quality guarantee period from two or 60000 km extension to 10 years or 160000 kilometers ( whichever comes first ). At the same time, Volkswagen will continue to carry out the relevant monitoring work, and in strict accordance with the Chinese laws and regulations, solving each problem found, in order to protect the interests of consumers.

" Comprehensive calculation, extended warranty means the public will pay 400000000 Euro losses, this is almost the last mass in China about half of earnings, which makes people encountered in China since there has never been a setback. " Mai Wei consulting company general manager Cheng Wenbing said.

" We want to learn more close to the customer. If customers have any requirements, react, we have the fastest speed response. " Not long ago, Heintzman said, in the face of DSG events, Volkswagen (China) do not close to the customer demand.

Be prepared for danger in times of peace

Apparently, although the popular DSG events at the level of public impact is gradually faded, and along with the upgrading of production capacity, the public in China sales in the rapid growth state, but apparently, external sales growth did not discourage thorough reflection on DSG event determination of mass. In the Yang Meihong post changes, even the message says, next, the mass inside or on the technical department to chase the responsibility.

This news, Volkswagen ( China ) not to be sure. But according to a person close to the Volkswagen ( China ) said, at present does not determine the message display who will become DSG incident victims, but apparently, Volkswagen DSG episodes of anger and interior cleaning is not over yet, " in any case, the PR department, the technology department and customer service department to take all the responsibility ".

In fact, in addition to personnel accountability, the more important issue is how to solve in the future DSG potential problems. Not long ago, Heintzman announced, to 2018, mass production in China will increase to 4000000 vehicles. At the same time, Heintzman also announces to will be in Tianjin built DSG gearbox factory. But in the new factories in mass is able to completely eliminate DSG problems that may arise, the public did not give a positive answer, but that in the future the new plant put into operation, related technical problems expected to be resolved.

" Internal accountability and cleaning, is to help the public better realize their strategy, but, if the technical problems are not solved thoroughly, this will be a time bomb. " Jia Xinguang said, " at the moment, the mass should be carefully taste Fiat and Chrysler CEO Marchioe to say: do not be blinded by overall growth, ignored the truly deadly but there are overall growth problems covered, it will lead to the crumbling edifice. This sentence, but also suitable for volume increasing mass. "