Toyota Roewe E50, private consumption market

Following the introduction of electric cars and test E6 BYD taxi market, each big car company 's new energy strategy to speed up the process of succession. Recently the Shanghai automobile Roewe E50 listed, SAIC announced the production of electric vehicles to private consumption market.

SAIC will choose electric to private consumption market, lies on the Roewe E50 cost control more confident. SAIC Motor Corporation Deputy General Manager Jiang Jun admitted to reporters: " electric car to save cost of oil and the purchase of electric vehicles enjoy subsidies, plus (for Shanghai consumers ) to save the licence fee, the E50 uses 5 years to save a fare. "

The Shanghai new energy automobile subsidies policy has been submitted to the national four ministries, is awaiting final approval, policies include Shanghai plans to distribute 20000 free piece of new energy vehicle license plate. The policy support and other external power, steam in the field of new energy will first push the private market, but from the car environment, infrastructure is not perfect wait for a problem to still be a lot of consumer concerns.

To enter the private consumption market

In many motors to accelerate the build electric cars race official car, public service market, SAIC Roewe E50 did something, not only to the public market, and plans to the car to the private market.

In its view, develop private consumption market is mainly because the E50 has obvious cost advantages.

Jiang Junti consumer accounts calculations: the E50 battery capacity of 18 kwh, according to the country every kilowatt hour 3000 yuan subsidies standards, this car will be able to enjoy 54000 yuan consumption subsidies; at the same time, because Shanghai is to declare the electric car every kilowatt hour 2000 yuan subsidies policy, if approved, the car can be enjoy 36000 yuan subsidy. This means that, for a price of 234900 yuan E50 will receive 90000 yuan subsidies to purchase a car.

In addition, Shanghai film licensing policy has been carried out for many years, the car license plate auction market price has reached 60000 yuan. The message says, in order to promote the new energy automotive market process, Shanghai this year will introduce new energy car free licensing policy. If this policy is implemented, Shanghai owners will be able to save 60000 yuan licence fees, plus the purchase a car allowance, consumers buy a Roewe E50 car can save about 150000 yuan cost.

Not only that, if E50 is expected in the 60 km speed km energy consumption announcement and Shanghai city civil electricity prices, consumer travel every hundred kilometers of electricity will be less than 8 yuan. If the commuting travel 50 kilometers, daily expenditure of charge of electricity is only 4 yuan, and the use of the same level of fuel car, every oil expenditure at least 30 multivariate, from this point of view, the use of 5 years will be able to save 40000 yuan cost of vehicles.

"This is equivalent to 5 years to save a small car for the money, if coupled with the national and local to the electric car allowance, saved before the purchase of another branch of E50. " Jiang Jun said, " this should be a private consumer can afford purchase a car and the car cost. "

It is understood, according to early this year SAIC and Shanghai automobile city signed the " memorandum of understanding on new energy vehicle demonstration project ", the first batch 200 Roewe E50 coming through Shanghai Motor City under the new energy automobile sales company Shanghai up the new energy vehicle sales company for the private began selling.

New energy vehicles gradually improve

For SAIC, Roewe E50 listed are important not only for its open electric private consumption market, and also marks the Chinese new energy distribution in progressively and perfect.

It is understood, early in 2004 the SAIC will start the fuel cell vehicle project, and was completed by the Ministry of science and technology acceptance, into the public propaganda and road test. On 2005, SAIC and Shanghai Jiaotong University, Tongji University signed a strategic cooperation agreement with new energy vehicles, accelerate the pace of development of new energy vehicles.

On 2009, SAIC Roewe 750 clear new hybrid car, the Roewe 550 plug-in strong mixing car and Roewe E50 pure electric car industrialization timetable.

After two years of development, in 2011 November, SAIC Roewe 750 mix introduced new energy products, coupled with the recently launched the Roewe E50 electric vehicle, and the end of the year preparing for mass production of the Roewe 550 plug-in hybrid vehicles, SAIC has completed the SAIC Group Executive Vice President, SAIC Motor Corporation General Manager Chen Zhixin said. " From the hybrids to plug-in hybrid electric vehicles, and then to the " new energy distribution.

Not only that, the E50 roll out, also marks the SAIC has mastered the battery, electric motor, electric vehicle research and development of the core technology of the three. It is understood, and the majority of enterprises on the basis of the existing models of platform development of new energy vehicles vary, SAIC E50 individually established a new platform.

According to Chen Zhixin, E50 cell technology from Shanghai's Czech new power battery limited production of lithium iron phosphate battery; electric motor technology from SAIC holding auto parts suppliers China automobile domain; and the electronic control technology is also completely rely on independent R & D.

The market environment that restricts consumption

Although the SAIC has relatively perfect new energy distribution, and beginning of the electric vehicle on the private market, but had to admit that, at present, promoting electric vehicles still exist great difficulties.

According to the China Automobile Industry Association statistics, the first 9 months of this year, domestic major passenger vehicle enterprises and new energy vehicles only sold 6982 vehicles, including the pure electric vehicle 3009, a hybrid car 3973.

Some of the media reports, Shanghai market is currently a total of demonstration and popularization of new energy vehicle only about 2000 cars in 2011, the Roewe 750, GM's new LaCrosse hybrid car total sales of more than 1000 vehicles. The figure with Shanghai city new energy car produce and sale of accumulative total of goals in 2015 30000 differ very far.

"Judging from the current situation, the promotion of electric vehicles the main obstacle is the supporting infrastructure is not perfect ". Industry analysis.

In order to solve the problem of infrastructure, SAIC Roewe E50 using a family of common power charging mode, charging time is set at about 6 hours, and keep at least 120 kilometers mileage. For this is basically consistent with the private family car needs charging mode, there are still consumers doubt.

For consumers wait-and-see attitude, Jiang Jun also said frankly: " at present, electric cars still belongs to the forward-looking products, electric car market is still in the initial stage of development, so the market capacity is not now. "

He thinks, according to abroad for new energy automobile marketing situation, still need the government to more widespread. " First of all, need government to improve the supporting facilities up to speed, it is very important. In addition, in the new energy vehicles has not formed a complete industrial chain, the relatively high cost of cases, the state and local government subsidies to promote strength is very important. " For the future of electric vehicles, Jiang Jun is full of confidence, " if these two aspects can be put in place, we in the next few years will be able to see the new energy auto market gradually grow up. "